Īdult contemporary traces its roots to the 1960s easy listening format, which adopted a 70-80% instrumental to 20–30% vocal mix. Johnny Mathis concentrated on romantic readings of jazz and pop standards for the adult contemporary audience of the 1960s and 1970s. Therefore, it is not usually considered a specific genre of music it is merely an assemblage of selected tracks from musicians of many different genres. Some stations play only "hot AC", "soft AC", or only one of the variety of subgenres. Over the years, AC has spawned subgenres including "hot AC", "soft AC" (also known as "lite AC"), " urban AC", " rhythmic AC", and "Christian AC" (a softer type of contemporary Christian music). This de-emphasis on new songs slows the progression of the AC chart. A common practice in recent years of adult contemporary stations is to play less newer music and more hits of the past. AC radio often targets the 25–44 age group, the demographic that has received the most attention from advertisers since the 1960s. Īn AC radio station may play mainstream music, but it usually excludes hip hop and some forms of dance-pop and teen pop, as these are less popular among adults, the target demographic. However, recent adult contemporary music may feature synthesizers (and other electronics, such as drum machines). The electric guitars are normally faint and high-pitched. The format is heavy on romantic sentimental ballads which mostly use acoustic instruments (though bass guitar is usually used) such as acoustic guitars, pianos, saxophones, and sometimes an orchestral set. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Īdult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. In North American music, adult contemporary music ( AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm, and rock influence.
She is among the world’s best-selling recording artists, having sold over 200 million records. Celine Dion is often referred to as the " Queen of Adult Contemporary".
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